My Sally Case Study

After completing a rigorous UX/UI bootcamp at General Assembly, I embarked on my final project: designing an app dedicated to supporting women who have experienced miscarriages—a cause deeply personal to me. Having witnessed friends and personally endured the emotional aftermath, I understand the profound feelings of isolation and depression that often accompany such experiences. Motivated by this empathy, I envisioned an app aimed at fostering connections among women who have shared similar journeys, providing a platform for mutual support and healing.

  • Research

    Creation

    Product Design

  • To help women who have experienced miscarriage feel less alone and heal

The Process

The Process

Research & Discover | Define & Synthesis | Ideate & Prototype | Visual Design

Research & Discover

User Interviews

Define & Synthesis

User Persona, User Flows, & Task Analysis

Ideate & Prototype

Wireframe, Prototype & Usability Testing… Repeat

Visual Design

Style Guide & Final Design

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